Why Eureka?
Our Story
Eureka was founded with a clear purpose: to help organizations see their operations as they truly are and transform insight into measurable improvement. What began as a focus on operational clarity evolved into a comprehensive approach that combines intelligent software solutions with data-driven mystery shopping and audit services. By uniting technology, observation, and analysis, Eureka enables businesses to optimize processes, strengthen brand performance, and make confident decisions based on real, unbiased insights.
Our Vision
To be the premier partner for digital and operational excellence in the region, where every business we touch operates with absolute technical precision and delivers a world-class service standard that defines their industry.
Our Mission
To empower organizations through the seamless integration of advanced ERP technology and rigorous quality assurance. We are dedicated to transforming complex business processes into efficient, automated workflows while providing the deep hospitality and retail insights necessary to elevate the customer experience.
Meet Our Team
A dedicated group of experts committed to delivering innovative solutions and operational excellence.
Laith Abid Al-Rasool
HR & Finance Director
Laith leads the HR and Finance functions, supporting the organization’s people, resources, and financial operations. His role focuses on building a strong workplace, maintaining financial discipline, and supporting sustainable business growth.
Eman Taha
Commercial Director
Eman oversees our commercial operations, utilizing her international experience to drive market expansion. She is focused on building strong client partnerships and delivering measurable business value.
Hussein Ali
Chief Executive Officer
As our founder and strategic leader, Hussein drives the company’s vision, business development, and consulting strategy, connecting technology, process improvement, and operational intelligence to create measurable value for clients.
Abid Allah Sabbar
Operations Director
Abid Allah leads operational delivery across our ERP solutions, technical infrastructure, and specialized client services. He ensures projects are executed efficiently and consistently, from technology implementation to mystery-shopping operations.
Yaseen Muthana
Quality & Audit Director
Yaseen leads our quality and audit framework, applying recognized standards and ISO best practices across ERP services, mystery shopping, and operational audits. He ensures the accuracy, consistency, and integrity of our deliverables while driving continuous improvement.
Our Extended Team
A Growing Force of Experts
Our projects are supported by ERP consultants, developers, field auditors, mystery shoppers, analysts, and specialized professionals, providing the expertise and field capacity required to deliver reliable technology and operational solutions.